Yes, there are available Facebook Ad grants for nonprofits. Facebook is a powerful social media platform that can help non-profit organizations expand their reach, engage with potential donors and volunteers, and raise awareness about their causes.
In order to support these organizations, Facebook offers several ad grants that can help non-profits reach their goals without incurring advertising costs. In this blog post, we’ll explore the different Facebook ad grants available for non-profits and how they can benefit organizations looking to make a positive impact in their communities.
Available Facebook Ad Grant for Non-Profits
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Facebook Ad Grants for Non-Profit Organizations
Facebook offers a $10,000 USD monthly ad grant for non-profit organizations, which can be used to promote their causes, services, and events. This grant is available to organizations that have been approved for Facebook’s Non-Profit Program, which requires the submission of certain documentation, such as proof of non-profit status and a valid tax ID number.
The Facebook ad grant can be used to promote various types of content, such as videos, images, and text-based ads, and can be targeted to specific audiences based on factors such as age, location, interests, and behaviors. Non-profits can also use the grant to promote events on Facebook and Instagram, as well as to recruit volunteers and donors for their causes.
Eligibility Requirements
- Be a registered non-profit organization with a valid tax ID number.
- Be based in one of the countries where Facebook offers ad grants, which currently includes over 50 countries worldwide.
- Be approved for Facebook’s Non-Profit Program, which requires the submission of certain documentation, such as proof of non-profit status and a valid tax ID number.
- Have a Facebook Page that is up-to-date and represents the organization.
- Have a clear and compelling mission statement that aligns with Facebook’s community standards.
Steps to Apply for Facebook Ad Grants
- Join Facebook’s Non-Profit Program: In order to be eligible for a Facebook ad grant, non-profits must be approved for Facebook’s Non-Profit Program. To apply for this program, go to Facebook’s Non-Profit Program page and click on “Join Now”. You will be asked to provide information about your organization, such as your tax ID number and a link to your website or social media page.
- Complete Your Non-Profit Profile: Once you are approved for Facebook’s Non-Profit Program, you will need to complete your non-profit profile on Facebook.
- Apply for the Ad Grant: Once your non-profit profile is complete, you can apply for the ad grant by going to the Facebook Ad Grants page and clicking on “Apply Now”.
- Wait for Approval: After submitting your application, you will need to wait for approval from Facebook. This can take up to 30 days, so be patient.
- Set Up Your Ad Account: Once you receive approval, you will need to set up your ad account and create your ad campaign.
- Follow Facebook’s Ad Policies: When creating your ad campaign, be sure to follow Facebook’s ad policies, which include guidelines on prohibited content, targeting, and ad formats. Failure to follow these policies can result in your ad being rejected or your ad account being suspended.
Facebook Fundraisers
In addition to the ad grant, non-profit organizations can also use Facebook fundraisers to raise funds for their causes. Facebook fundraisers allow non-profits to create a fundraising page and invite their supporters to donate directly through Facebook.
This is an easy and effective way for non-profits to raise funds and increase awareness about their causes, as supporters can share the fundraiser with their friends and family on Facebook.
Facebook fundraisers can be used for a variety of purposes, such as to raise funds for disaster relief efforts, support a specific cause, or celebrate a special occasion. Non-profits can also add a donate button to their Facebook page, which makes it easy for supporters to donate directly to their cause.
Eligibility Requirements
- Be a registered non-profit organization with a valid tax ID number.
- Be based in one of the countries where Facebook offers Fundraisers, which currently includes over 20 countries worldwide.
- Be approved for Facebook’s Non-Profit Program, which requires the submission of certain documentation, such as proof of non-profit status and a valid tax ID number.
- Have a Facebook Page that is up-to-date and represents the organization.
- Have a clear and compelling mission statement that aligns with Facebook’s community standards.
Steps to Apply for Facebook Fundraisers
- Join Facebook’s Non-Profit Program: In order to be eligible for Facebook Fundraisers, non-profits must be approved for Facebook’s Non-Profit Program. To apply for this program, go to Facebook’s Non-Profit Program page and click on “Join Now”.
- Create a Fundraiser: Once your non-profit profile is complete, you can create a fundraiser by going to your organization’s Facebook Page and selecting “Create Fundraiser” from the “Fundraisers” tab. You will need to provide information about the fundraiser, such as the fundraising goal, the end date, and a compelling description of the cause.
- Set Up Payment Information: In order to receive donations through Facebook Fundraisers, you will need to set up payment information. You can choose to receive donations through PayPal or connect your organization’s bank account to receive donations directly.
- Share Your Fundraiser: Once your fundraiser is set up, you can start promoting it by sharing it on your organization’s Facebook Page and other social media channels.
- Manage Your Fundraiser: As donations come in, you can manage your fundraiser by tracking your progress towards your fundraising goal, sending thank-you messages to donors, and providing updates on how the funds will be used.
- Follow Facebook’s Fundraiser Policies: When creating your fundraiser, be sure to follow Facebook’s fundraiser policies, which include guidelines on prohibited content, eligibility, and disbursement of funds.
Facebook Donations
Facebook donations are another way that non-profit organizations can receive funds directly from supporters. Facebook has partnered with several payment providers to allow non-profits to accept donations through their Facebook pages.
This is a convenient way for supporters to make a donation without leaving Facebook, and non-profits can use these funds to support their programs and initiatives.
To accept donations through Facebook, non-profit organizations must be approved for Facebook’s Non-Profit Program and provide certain documentation, such as a valid tax ID number and bank account information. Non-profits can also customize their donation pages with images and information about their cause, which can help increase the visibility and impact of their campaigns.
Facebook Grants for Small Businesses
In addition to ad grants for non-profits, Facebook also offers ad credits and grants for small businesses that have been impacted by the COVID-19 pandemic. These grants can help small businesses reach new customers and promote their products or services online.
Eligibility Requirements
- Be a for-profit business with between 2 and 50 employees.
- Have been in business for at least one year.
- Have experienced challenges due to the COVID-19 pandemic.
- Be located in a country where Facebook offers grants, which currently includes the United States, Canada, and many countries in Europe, Asia, and Latin America.
- Have a Facebook Page that is up-to-date and represents the business.
Steps to Apply for Facebook Grants for Small Businesses
- Check Your Eligibility: Go to Facebook’s Grants for Small Businesses page and select your country from the dropdown menu to see if your business is eligible for the grant program.
- Submit Your Application: If your business is eligible, you can submit your application by clicking on the “Apply Now” button and providing information about your business.
- Await a Response: After you submit your application, Facebook will review it and notify you if your business has been selected to receive a grant.
- Use the Grant Funds: If your business is selected to receive a grant, you will receive the funds through direct deposit to your business’s bank account.
- Follow Facebook’s Grant Policies: When receiving the grant, be sure to follow Facebook’s grant policies, which include guidelines on prohibited content, eligibility, and use of funds. Failure to follow these policies can result in your grant being rescinded or your business being banned from using Facebook grants.
5 Tips for Non-Profit Organizations Using Facebook Ad Grants
While Facebook ad grants can be a valuable resource for non-profit organizations, it’s important to use them effectively in order to maximize their impact. Here are some tips for non-profits looking to use Facebook ad grants to promote their causes and reach new audiences:
- Define Your Target Audience: Before creating any ads, it’s important to define your target audience based on factors such as age, location, interests, and behaviors. This will help you create ads that are more relevant and engaging to the people you are trying to reach. Consider creating different ads for different target audiences, based on their interests and behaviors.
- Use Compelling Visuals: Images and videos are more likely to catch people’s attention than text-based ads. Use high-quality visuals that are visually appealing and relevant to your cause. Consider using images and videos of the people or animals that your organization is helping, or the impact of your programs.
- Use Clear and Concise Messaging: Keep your messaging simple and focused, with a clear call-to-action. Use language that is easy to understand and resonates with your target audience. Avoid using jargon or technical terms that may not be familiar to everyone.
- Monitor and Adjust Your Ads: Keep track of the performance of your ads, and adjust them as needed to improve their effectiveness. Use Facebook’s ad analytics to measure the success of your ads, such as the number of clicks, likes, shares, and conversions. Make changes to your ads based on this data, such as changing the targeting, messaging, or visuals.
- Be Authentic and Transparent: Non-profit organizations should be authentic and transparent in their advertising and avoid making false or exaggerated claims. Use real stories and examples to illustrate the impact of your organization’s programs, and be clear about how donations and funds will be used.